C by GE “Dumb Lamps”

Insight: GE’s smart bulbs make it easy to turn any “dumb” lamp into a “smart” lamp.

Notes: I had a lot of fun crafting four stylized worlds for this shoot. We started with Googling “World’s weirdest thrift shop lamps” and ended with A UFO abducting a farmer, a super hero, a sexy mannequin, and even a fancy poodle pooping gold.