Planters Super Bowl Spot 2019
Goals: Get nutty on game day.
Notes: This was an exciting project for Laura Manrique (CW) and I. It started with an agency all brief. You know the ones where everyone is both excited and skeptical about anything actually coming to fruition. We pitched “Too Fast, Too Salty” - an action movie drive sequence with the Mr. Peanut and the Nutmobile. How could you not enjoy watching a giant peanut drift through middle America? Add a Charlie Sheen, A-rod, a Mötley Crüe song, and of course Mr. Peanut there to save the day, and we had our Super Bowl spot.
